Hey Reader,

Today is actually Thursday. I usually write these newsletters on Friday, but I wanted to get as much done before the ice storm that was set to hit North Carolina this weekend including editing videos, responding to emails, preparing for podcast interviews (that may not happen if I don't have power), shopping for emergency supplies, filling up the car, and checking that I still had those flashlights I bought 5 years ago during the last winter storm.

The goal was to be prepared.

The state of North Carolina and Durham County were also trying to prepare. Wednesday they started laying brine. For those of you who don't know what that is, it's a liquid that they spray on the ground and it's supposed to reduce ice accumulation or something like that.

Anyway, they spent all day Wednesday and Thursday doing this, preparing for a storm that they weren't sure was going to be ice or snow or sleet or a combination of everything. They were preparing.

But it's supposed to rain on Saturday. You're probably wondering why that matters. Well, it's because rain washes away the brine and they will need to reapply it to the roads all over again.

So, even though they prepared in advance for this storm, they aren't fully prepared.

Same thing for me. I've finished all my work and I have all my supplies, but if my power goes out for longer than a day or two, I won't be as prepared as I thought.

There's a real possibility I could run out of water, food, toilet paper. The temperature in my apartment may dip so low, it isn't possible for me to stay in here. While I don't think this will be the case, it isn't completely out of the question.

I'm writing all of this because I want you to understand, you can only prepare for the situation you think is going to happen. There will be times where you under prepare and there will be times when you over-prepare, and that's just the way the cookie crumbles.

You hope you get it right, but there's no way you can ever prepare perfectly for a situation. You do the best you can, and that's all you can do.

If you were affected by this storm, I pray you are out of it and everything was easy breezy for you. I pray I didn't loose power and my preparation efforts were "overboard". And hopefully, I will talk to you all next week with an update that it ended up not being the ice storm of the century.

Have a great week!

Warm Regards, Jessica Marie Davis Founder + Digital Strategist hello@jessicamarieadvis.com www.jessicamariedavis.com ​​​​​

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